I’m usually not the smartest person in any room; in fact, I often refer to myself as “the idiot” (meaning “clueless”) you can try things out on to see if they get it or not. During my HR career, I encountered lots of employees who legitimately claimed ignorance about all kinds of things: this surprised me because I thought we did a pretty good job communicating with them. But after analyzing the causes of their apparent “cluelessness”, I hired an HR communications director to write clear and coherent policies, training programs, handbooks and guides for employees and managers. Companies usually employ public relations and marketing people, and this makes sense; but if their most important assets are their employees, it also makes sense to employ specialists for communicating with them. Their work reflects the workplace culture, the company’s values, and its mission and vision. They create a “voice” of the company, and its consistency helps reduce the confusion employees often have. Well-informed employees are more productive and satisfied, leading to improved customer satisfaction, and increased profits. Other benefits include higher levels of trust and lower turnover. While often overlooked in the budget process, this position pays for itself many times over. I didn’t realize this need in the early years of my career, but once I did, the effectiveness of our HR teams’ efforts increased dramatically. Don’t leave your employees clueless today.
Jerry Lewis (1926 – 2017): American comedian, filmmaker, director, producer, screenwriter, actor, humanitarian and singer; nicknamed "The King of Comedy
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