Playing it safe is a decision, and sometimes it’s the riskiest one you can make. There are certainly times when avoiding failure is the responsible thing to do. But don’t make the mistake of believing that responsibility always means caution.
Aiming low is a clever way to avoid embarrassment. If expectations are modest, disappointments usually are too. But if you're going to act, aim high and give it your best. Once you've decided to act, the next responsibility is how boldly you act. Take responsibility not only for trying, but for what you are willing to attempt.
In my experience, that's often easier said than done.
After rejoining Wynn following the sale of Mirage Resorts to MGM, my role was to recruit a new team of executives and mid-level managers to replace those who had chosen to remain with them. These were talented people who had helped us through three previous openings. Their experience had been one of our greatest advantages, and their absence would now be one of our greatest challenges.
We could have limited ourselves to those who wanted to join us and filled positions as quickly as possible. Instead, we raised the recruiting bar. To meet the demands of Wynn's new vision, we needed an entirely new generation of leaders and team members with the skills, stamina, courage, and drive to help us create what we hoped would be our best resort yet. Many were people we didn't know, and who didn't yet know us or the extraordinarily high standards we demanded of ourselves.
If we were going to ask people to build something extraordinary, then every interaction they had with us had to demonstrate what extraordinary looked like. We designed a recruitment campaign that captured their imagination, an applicant tracking system that reflected our service standards, a recruitment center that showcased our culture, orientation sessions that rivaled the best shows and showrooms, an onboarding process that treated employees like the guests they would ultimately serve, training that prepared them to excel, and team-building experiences that helped transform individuals into championship contenders.
I was nervous. We had already achieved operating and service standards that were the envy of the industry, and expectations were that we would outperform our own reputation. But I knew that aiming anywhere but high simply wouldn't do. Not for Wynn. Not for our guests. Not for the industry. And certainly not for the employees who believed that, together, we could accomplish something special.
It reminds me of Babe Ruth in Game 3 of the 1932 World Series, pointing toward the stands at Wrigley Field while enduring the taunts of the opposing team before hitting the next pitch out of the park. Whether the story has grown larger with time almost doesn't matter. What endures is the image of someone willing to publicly commit to an ambitious outcome and accept the risk that comes with it.
Ownership means accepting responsibility not only for the effort you give, but also for the size of the opportunity you're willing to pursue. There are times when restraint is the responsible choice. But there are other times when your experience, preparation, and potential demand something more.
Know the difference between reckless risk and worthy ambition. Then, when the moment comes, swing for the bleachers. Starting today.
Bruce Lee[b] (1940 – 1973): Hong Kong and American martial artist, actor, and filmmaker regarded as the first global Chinese film star and one of the most influential martial artists in the history of cinema.






