If leaders can’t define engagement, they have no business expecting it. Here’s how I define it.
Engagement is commitment — the kind that drives people to invest discretionary effort and contribute to the organization’s success in ways no job description can fully capture. To me, that means going above and beyond:
· their job description
· their colleagues’ expectations
· their supervisor’s expectations
· their customers’ expectations
· and yes, even their paycheck
What “above and beyond” actually looks like
· Discretionary Effort — Employees willingly do more than the minimum requirements of their role.
· Alignment — They connect deeply with the organization’s mission, values, and objectives.
· Enthusiasm — They take pride in their work and speak highly of their employer to others.
Engagement isn’t the same as satisfaction
Satisfied employees show up and do the minimum. Engaged employees are proactive, curious, creative, productive, and invested in the outcome of their work. Happiness may be a byproduct, but engagement is the engine.
Disengagement often results in doing the minimum
That’s a slippery slope that can lead to wasting time, tardiness, and even absenteeism. The best way to stop that slide is to get engaged with them — clarify expectations, coach them, and recognize even small signs of improvement.
What drives people to go above and beyond
Motivation isn’t about perks or awards. Above and beyond happens when organizations place a high value on it — when leaders support and nurture it, when policies recognize it, and when employees see the personal benefit of being fully engaged.
These are your best and brightest — the workhorses who carry your business on their shoulders. Their effort is what moves them to the front of the line, not favoritism. Make sure everyone knows that.
Engaged employees are all in. They perform best when expectations are clear and tied to measurable business objectives. My consulting partner calls it “a results‑focused organization.” Show them the roadmap, and they’ll show you results today.
Kevin Michael Kruse (born 1972): American historian and a professor of history at Princeton University, where his research focused on the making of modern conservatism.






