Adapting to change is always difficult – even more so in times of ambiguity and uncertainty. This pandemic has left many of us with questions: what’s real and what isn’t, what should we do and not do, and who should we listen to. The ambiguity related to these questions is more a matter of unclear and contradictory information: this is a challenge that leaders need to address. The uncertainty related to what we all should do is based in large part to mixed messaging: it’s not so much who’s right or wrong, but rather one of conflicting goals. There are enough good and bad examples of how best to re-open our economy and communities and also stay safe for us to now learn from. I’ll again refer to the Native American casinos that mandated masks for employees and customers as soon as they decided to re-open: strict enforcement, while controversial, has been effective in limiting the spread of Covid-19 there. The businesses and communities that did not require masks are today suffering from heartbreaking numbers of new cases. Learn from these lessons – whether you like them or not - and adapt appropriately today.
Ann Mukherjee: South Asian global marketing professional and current Chairman and CEO, North America at Pernod Ricard
No comments:
Post a Comment