Corporate culture refers to a set of beliefs and behaviors that guide how a company's management and employees interact and handle external business transactions.
· It’s about how employees feel.
· It’s how people act – personally and professionally.
· It creates great employee, customer, and community relations.
Good relations with your employees isn’t about winning any of the many outstanding company recognition awards – it’s about doing the things that promote those good relations. Some companies get fixated on an award and miss the point that’s it’s the journey, not the destination. It’s about good communications – keeping everyone in the loop and participating in important discussions; about treating people fairly and like individuals - that’s why emotional intelligence is so important; about creating and following through on promotions – you want employees focused on a career with you; about investing in your employees – whether through training or other enrichment programs; and it’s about making work fun – treating everyone the way you want to be treated. Companies with the best culture aren’t worried about finding enough good employees – they’ll find you. Because culture isn’t just one aspect of the game; it is the game. I was gratified when my company was recognized several years in a row as the 2nd most admired company in the US. But I was more excited by the countless things we did every day that made people feel that way. Work on creating a great workplace culture today.
Louis Vincent Gerstner Jr. (born 1942): American businessman, best known for his tenure as chairman of the board and CEO of IBM.
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