I vividly remember
the forest service ad that featured Yogi Bear: “Remember: only you can prevent
forest fires.” It was probably the first time that the concept of personal
responsibility was used in an advertisement and it made a big impression on me.
We vacationed a lot back then in the mountains, with forests all around, and so
the message seemed very important. But
it’s the broader message that’s also important: each of us is responsible for
all that goes on in our lives. From
preventing forest fires to making sure all kinds of bad things don’t happen to
the people and things important to us. That
was important back then, and it seems even more important today. Don’t point
fingers or wring your hands: get involved and make your voice heard today.
Albert Ellis (1913 –2007): American
psychologist
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