Here we go again...

In the past few weeks, I’ve been writing about personal and corporate values, figuring it was time to stop focusing only on the leadership challenges of Covid-19. But given this latest surge in cases, it seems like a good time to again focus on this pandemic. Nobody wants to talk about lockdowns but there are more cases now than at any time since last March. Nobody wants to impact jobs and the economy but unless this wildfire-like spread is brought under control that is exactly what might happen. I realize that we’re all tired of doing whatever we thought was needed but it seems those basic safety precautions are needed now more than ever. Politicians can’t enforce safety although some are talking about policing and fining violators; don’t put that on law enforcement. Corporate leaders are best situated to articulate and enforce safety messages that are appropriate for their workplaces: they need employees and customers, and the best way to keep both is to do what business leaders think is plausible.  Because it’s in their best interest. Set your mind right about this and the rest will come naturally; use your common sense and your employees and customers will reward you with their trust and loyalty. Masks and social distancing – where and how they work for your business and situation, are the best ways to flatten the curve again. Set your mind to making that happen starting today.

 

Ray Charles Robinson (1930 – 2004): American singer, songwriter, pianist, and composer. He was often referred to as "The Genius", and was blinded during childhood due to glaucoma