Even the little things can be great....

I have a casino client that also operates convenience stores: I never realized how complex those could be. Gas, cigarettes, beer, milk, power drinks, candy, and a smattering of pre-packaged food: right? Wrong! It’s all of those things, and so much more: like the video displays at the pump that catch your attention; it’s the player’s club points that make the gas more attractively priced; it’s where the beer and milk are placed, and how the specials are displayed; it’s the ordering knowledge about cycles that prevent waste; and it’s the staff greeting you by name when you walk in and saying wishing you well when you leave. They didn’t do all those things when the stores first opened, but when a new and experienced manager was hired all of those things combined to double their sales and make those stores great places to shop.  You can buy gas anywhere – there are pumps on every corner; the sin is thinking the experience there can’t be great. Do what it takes to make what you do great today.

Martha Graham (1894 – 1991): American modern dancer and choreographer. Her style, the Graham technique, reshaped American dance and is still taught worldwide