When you’re trying to be innovative, it certainly helps to have a vision to go along with your idea. And if you want support and help, remember that people need to know both “what” and “why”. Visionaries often forget that the picture they have in mind may be unclear to others. I remember trying to explain the scope and benefits of an integrated resort when recruiting for The Mirage – to us it was clear but to them it was not. A case in point was when trying to get food service professionals to consider working for the new California Pizza Kitchen outlet we were building in there: they thought it was just another pizza parlor when, in fact, it was a full-scale restaurant designed around the popularity of pizza; as soon as it opened, everyone understood the difference. If you’ve got a good idea, figure out how to explain it clearly and help others to see what you see. If someone doesn’t get it, refine your message to make sure it contains both the ‘what’ and the ‘why’. Remember: the purpose of any communication is to make sure those you’re talking to get what you’re trying to tell them. Make sure all of your communications are clear to others today.
John Fitzgerald Kennedy (1917 – 1963): American politician who served as the 35th president of the United States
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