For more than 100 years, Sears was the most trusted name in retail: its catalogue was in everyone’s home and then its store were everywhere. Through the 1980s it was the largest retailer in the United States until Walmart and Kmart surpassed it in sales: today, online giant Amazon owns that space. The local store in a mall near me just underwent a renovation and now I see it’s slated for closure by the end of this year: to be replaced by a giant game arcade and bowling center. I always liked shopping in Sears, but not so much in the past few years: their stock has dwindled, their staff has faltered, and they’ve failed to fix the cracks in their brand. Retail, like many things in life, is affected by trends and attitudes: the keys to continued success are awareness and the ability to adapt. Sears hasn’t done that; worse, they’ve failed to keep true to their values and traditions, the things that earned people’s trust in the first place. People will put up with a lot, but they won’t stand for breaking the promises upon which their trust is based. Keep your promises and earn people’s trust today.
Stefani Joanne Angelina Germanotta (b. 1986): Known professionally as Lady Gaga, she is an American singer, songwriter and actress
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