One last retail experience: this one’s about Trader Joe’s (TJ’s). These guys make it look easy: their employees are having fun and seem really proud to be working there. I often write about my grocery store experiences, where lines are long and the faces of employees are longer. That’s not the case at TJ’s. Food displays and check-out lines at other stores are like war zones – no product or process knowledge, smiles, or eye contact. Not so at TJ’s: information and smiles are free. Yesterday I watched a manager at TJ’s talking with employees, pitching in where needed, and making sure they knew he was aware of their good work and efforts. That’s the kind of thing that’s missing in so many other stores where employees are left alone to act any way they choose. For many people, grocery shopping is not a discretionary shopping exercise: we have to do it. TJ’s understands and obviously schools their employees to respect that: they’re proud of who they are and the role they play in people’s lives. Take a lesson from Trader Joe’s today.
Matthew James Moy (b. 1984): American actor and artist
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