It’s official: 2021 set a new record for US gaming revenue. That is quite an accomplishment, considering that the previous year was filled with Covid-related uncertainties. There’s a lot to be proud of in this achievement, but to me, the real gratification comes from doing what it took to make that rebound happen. That speaks volumes about the resilience of people (business leaders and customers) seeking a responsible return to normalcy. There’s a message in there for businesses big and small.
· People like to go out.
· Safe practices are appreciated.
· People can take care of themselves.
· It’s hard to keep people down for long.
· Resilience, like optimism, is its own reward.
The casinos put their marketing dollars into visible safety efforts and people responded appreciatively. The industry pretty much let customers regulate themselves while creating safety practices that protected customers and employees, many of whom continued to mask up. Even with restrictions on conventions and other crowded events, people enjoyed being able to have a night out. All across America, casinos proudly offered up opportunities for people to feel like they had regained a little control in a world turned upside down. The moral of this story: the best of times can be had by carefully and responsibly rebounding from the worst of times. That’s worth remembering today.
James Dean (1931 – 1955): American actor remembered as a cultural icon of teenage disillusionment and social estrangement
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