The economy is full of disruptors: entrepreneurs and companies that give fits to the status quo. Sometimes it’s about the prices they charge, other times it’s about the product; in the case of Amazon, it’s about price and methodology. Customers are intrigued and begin to affect the competitive landscape; the competitors themselves start off in denial and are often late to adjust to the challenge. Those who work for these disruptors face a different challenge: they have to learn a different set of values and operate in a different kind of culture. Amazon is a huge employer, offering lots of perks and benefits, but in return, they also demand a different work ethic: getting all those packages out on time requires a commitment to many things, including speed. Slowly, the public and employees get used to the innovative and disruptive new player and everything starts to change. Don’t be fooled by what you don’t understand: take time to grasp and appreciate what’s good in the new and begin to adapt today.
Jeffrey Preston Bezos (b. 1964): American internet and aerospace entrepreneur, media proprietor, investor, and founder, CEO, and president of Amazon.com, Inc
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