Loyalty is given because it’s earned: it’s not about policy but rather about culture. Take, for example, the idea of no-solicit policies: these were created to try and stop people who leave a company from going back and recruiting former colleagues to their new company. Interestingly, companies are starting to get rid of these: not because they restrict free trade and opportunities, but because they stunt innovation and excellence. The point: motivate people to want to stay by creating a culture that encourages retention and loyalty. The solution: understand your employees’ needs, practice openness and transparency, invest in their growth, create value in the employment relationship, and prioritize culture. Employees respect and will remain loyal to companies that focus on that and be less inclined to leave for a passing promise of something better. The moral of this story: loyalty cannot be forced but, as the old ad used to say, it must be earned. That should be your priority today.
General of the Army Omar Nelson Bradley (1893 – 1981): Senior officer of the United States Army during WW II and the first Chairman of the Joint Chiefs of Staff
No comments:
Post a Comment