I’ve recently been working with several clients who are re-opening their businesses. I’m usually a stickler for detail when it comes to planning, but I realized that these efforts need to remain a little ambiguous and flexible as people learn more about what’s in store as they proceed into uncharted territory. The plans I’ve seen leave room for adjusting for these unknown or changing circumstances. Remember: if something doesn’t work it isn’t a failure… it just didn’t work, and you should be resilient enough to keep trying. There’s no shame in getting knocked down by these Covid-19 challenges – that will probably happen a lot as companies and their planning teams work to figure out how to integrate masks, distancing, customer preferences and more into their operating practices. The key is to keep going with what you learn. As I’ve said here before, don’t obsess over whether customers will accept these seemingly drastic changes… they’re proving to be resilient and their continued loyalty will be your reward. And the good news: these efforts build internal pride, commitment, and engagement. Show your resilience when dealing with challenges like these today.
Dominique Browning: Writer, and Magazine EditorDominique Browning: Writer, and Magazine Editor
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