Think about who puts things together: chefs when they mix ingredients, composers who mix media, coaches who draft players in search of the right combinations, and business people who put two companies or ideas together to enhance value, among others. While many take the easy road and just use the one thing or way that’s readily available, others are more courageous and seek out the people, ideas and things that really do go better together than alone. The key to any combination is to figure out how to make 1 + 1 equal more than 2: that’s where and when the real value of innovation is to be found. While change is hard, innovation demands we resist the urge to continue to do things because they’ve always been done that way and commit to the harder but more valuable practice of continuous improvement. Have the courage to look for the possibilities that exist in your world and then try putting the right things together in new ways. You may be successful or not: in either case celebrate what you accomplish and learn. And no matter what, keep trying to find innovative combinations today.
Thomas E. Freston (b. 1945): American entertainment industry executive
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