When you’re good, there’s a desire to tell others; that’s understandable. And while we generally don’t appreciate people who brag and boast about the things they do, it’s natural to want to talk about the good things we do. But when it comes to integrity, ethical people don’t have to tell people they’re ethical. Their actions speak louder than words. That’s because integrity – doing what’s right, is readily apparent to everyone involved. Especially in business. They see it. They know it. They appreciate it. And it's unimportant to anyone not involved – so there’s no need to talk about it. This isn’t something that a publicist or branding expert can affect – neither slick advertising nor any amount of whitewashing can change what people see and hear. Especially, again, in business. If you’re a leader, at any level, make sure you say what you mean and mean what you say, that your actions match your words, and that you keep your promises. Do that and your peeps will tell others how righteous you are today.
Shaquille Rashaun “Shaq” O'Neal (born 1972): American former professional basketball player who is now a sports analyst on television. He played for 19 years in the National Basketball Association (NBA) and is a four-time NBA champion.
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