It’s one thing to dream up new ideas, and quite another to put them to work in a project, company, or life. Lots of people have lots of good ideas – but most end right there, stuck in their heads for lack of a plan or the means to move them forward. Those kinds of plans take hard work, time, money, and luck to get implemented somewhere. But if we accept the premise that people have good ideas, leaders should organize regular sessions with their employees to discuss them, to get them out onto the table where they can be dissected and studied, and to see if they rise to the level of things to be considered. This is a great exercise to get employees engaged in and thinking about what they do every day, and whether there are opportunnities that make sense to try and develop and implement. That’s how to get ideas from the creative phase to the innovative phase, where new things get done. It doesn’t have to be anything great or complex, sometimes it’s the little things that make a difference. It’s all part of continuous improvement, and when employees think their ideas and efforts matter, they’re more fulfilled… and that makes them more satisfied and loyal. Give your employees the opportunity to take something from thought to finish today.
Theodore Levitt (1925 – 2006): German-born American economist, professor at the Harvard Business School, and editor of the Harvard Business Review. He proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".
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