brainstorming
/ˈbrānˌstôrmiNG/
noun
1. group discussion to produce ideas or solve problems.
"brainstorming can generate some wonderful ideas"
· The best inventions usually come out of a group process.
· Don’t think you have to dream up things yourself.
I don’t know about you, but some of the best things I came up with during my active career were made immeasurably better by collaborating with others. One thought leads to other’s reactions that lead to refined ideas that then have a chance of getting done. Or not. Sounds simple, but it’s not. Because you must slow down to collaborate – communicating, listening, discussing, reflecting, adapting, and adopting are deliberative and take time. All that precedes the planning process to produce and implement an idea – another giant opportunity for collaboration with all the same process elements. That’s usually how innovation happens. Even the biggest visionaries – Edison, Disney, Jobs, Musk – they don’t do this alone. I’m not diminishing the importance of vision – just saying that it’s a lot of people between someone’s vision and its realization. In the gaming business (where I played), it was Jay Sarno, Kirk Kirkorian, Benny Binion, and Steve Wynn – and I can say from personal experience that my front row seat was connected to countless others. Think of it this way: when a better way is needed, it takes a team to find it. If you’re in one of those seats, buckle your seatbelt and start looking and brainstorming. That’s how innovation will happen today.
Thomas Alva Edison (1847 – 1931): American inventor (the phonograph, motion pictures, the electric light bulb) and businessman (General Electric). He developed many devices in fields such as electric power generation, mass communication, sound recording, and motion pictures. He was one of the first inventors to apply the principles of organized science and teamwork to the process of invention, working with many researchers and employees. He established the first industrial research laboratory.
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