Business planning can be difficult: having a structured and strategic format helps make sense of that process. Whether you’re a professional in charge of an organization or an individual planning your future, having a roadmap to help find the best way forward is important. One of the key parts of any plan is the SWOT analysis. This identifies Strengths, Weaknesses, Opportunities and Threats: those four perspectives help organize your thinking and understand the things that most impact anything you want to do. For a business this forces you to see the big picture and think holistically; for an individual it helps clarify what future career path might be best. Unfortunately, most businesses and people do not plan ahead or consider all options because they think it’s easier to just act; the problem with that is it can lead to a dead end. Plans may or may not be worthless, but planning is everything. So, when planning a journey of any kind, start with where you want to go, consider all of your alternatives, and then map out the best route. That’s the best way to get where you want to go today.
Dwight David "Ike" Eisenhower (1890 – 1969): American army general and statesman who served as the 34th President of the United States
SWOT is definitely a great way to analyze your current situation so you can make informed decisions when planning. Although mostly used by organizations it's a great way to improve yourself too. If you're looking to do a SWOT for an organization then you can get started with our SWOT analysis templates.
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