This week’s messages will be about loyalty – something we usually associate with companies and their customers, and what they do to keep them coming back for more. But in our greater society, loyalty sometimes is associated with politics. Neither is necessarily bad so long as we appreciate and respect a personal choice that shouldn’t be termed good or bad – it is what it is, so long as it’s vied for honestly. As in, say what you mean, mean what you way, and do what you promise. During my formative years, truth in advertising was the rule, and I think it still should hold true. No confusion. No obfuscation. If you like what you hear, you offer your loyalty; if not, it’s a free world. And a competitive one, where the easiest and most powerful way to increase loyalty from anyone is really very simple. Make them happy. And know that they get to vote with their feet. I vote that we keep this in the marketplace – where it involves companies and their products and services and customers, not in the world of politics, where it can get between families, friends, neighborhoods, and communities. That way we can work hard and still be friends today.
Kevin Stirtz (born 1963): American marketing pro known as ‘the Amazing Service Guy’, a speaker and trainer who helps companies increase revenue and profits by delivering amazing service.
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