As the Covid-19 vaccines become more available, this pandemic is going to begin to end. And with it, lots of legacy corporate policies and practices are probably going to end too: not just because companies can use this pause to reboot how they operate, but more than likely they will have to as they adjust to a new normal. People like my wife and I who’ve been vaccinated are considering going out, but not without long-term safety precautions, and the organizations that adjust to that new standard will be the ones to get our business. So, if and when current restrictions are lifted, companies will still be faced with wary customers and the challenge to operate in different ways to attract them. They may have to permanently adjust staffing and creatively extend safety measures, employees may be asked to become more efficient and productive, and leaders will need to become more effective change agents: all of this can be exciting, challenging and rewarding, but it’s going to take careful planning. Don’t be lulled into thinking that things will be as they once were. But also, don’t be afraid to think way outside the box – this may be one of the best times to do that. Just remember to communicate your thoughts and strategies to your entire team, get them all engaged in designing and making the changes work, and then let teamwork and pride take over. If you want to fly into this new normal, give up the things that might weigh you down today.
Toni Morrison (1931 – 2019): Acclaimed American novelist, essayist, book editor, college professor and winner of the National Book Critics Circle Award, the Pulitzer Prize and the Nobel Prize in Literature
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