An article in the WSJ recently reported that National Public Radio (NPR) president Jari Mohn will retire after establishing the network as a “podcasting powerhouse”. I found this interesting in light of the challenges that many organizations are facing with the advent of digital media and changing habits. You primarily get podcasts via smartphone apps, and given the dependence we all have on our smartphones, this seems like a smart transition for this traditional media channel. That got me thinking about what companies can do to adapt to changing times: NPR conducted customer focus groups and listened to what they heard: ask customers what they like and want, react to their comments, and keep your products relevant. NPR saw the future and didn’t hesitate to adjust accordingly: watch for trends in your business and don’t be afraid to act boldly in pursuit of customer interests and satisfaction. People and businesses that want to do great things don’t wait for new truths to become reality and negatively impact your business: chase after and address these truths if you want to be great today.
Michael Marshall (b. 1965): American R&B singer
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