Early in my career we hired an HR communications director – basically an internal PR position. Making sure that we had one voice when speaking to employees. And all internal communications were branded similarly. It was a huge improvement in our overall communications that permeated our workplace culture. Companies often assign these duties to an admin who may or may not be skilled or have the time. Handbooks, newsletters, new-hire welcome announcements, pre-shift messaging, and so many other communication channels that help keep employees in the loop. Poor or ineffective communications is one of the most common complaints we see in employee surveys – as in: ‘nobody told me’ OR ‘I was the last to learn’. Most companies obsess over external PR and shareholder communications – while important, ensuring that employees know what’s going on is equally, if not more, important. These kinds of communications help employees answer customer questions and improve overall morale. Equally important is having a proven and known methodology of cascading information throughout an organization – make sure your managers and supervisors know their roles in getting the word out. This isn’t something you want to leave to chance or the rumor mill. Find your organization’s voice, then use it today.
David Sedaris (born 1956): American humorist, comedian, author, and radio contributor.






