“Better to trust the man who is frequently in error than the one who is never in doubt.” Eric Sevareid
The leaders who worry me aren’t the ones who make mistakes. It’s the ones who refuse to question themselves.
Integrity isn’t about being perfect. It’s the courage to admit uncertainty — to acknowledge what you don’t know and stay open to what you might be missing.
Uncertainty, when handled well, is a powerful catalyst. It clears out assumptions, disrupts autopilot thinking, and forces us to stretch beyond our comfortable routines. It fuels curiosity, sparks creativity, strengthens resilience, and deepens engagement. In other words, uncertainty is not a weakness. It’s a doorway.
But many leaders still believe they must project unwavering certainty, strength, and positivity at all times. The truth is more nuanced. Showing some uncertainty can increase trust and authenticity. Showing too much can undermine confidence. The key is framing uncertainty as purposeful, focused learning. Here are three ways to do that effectively:
· Frame it as an investigation: “I don’t have the answer yet, but here’s what I’m doing to figure it out.”
· Separate fact from unknown: “Here’s what we know for certain, and here’s what we’re still monitoring.”
· Invite input: “What do you think?” “I’d love your perspective.” “Tell me more.”
Bottom line: leaders don’t build trust by pretending to know everything. They build trust by being authentic — open about what’s real, clear about what’s uncertain, and committed to learning forward.
If you’re certain, explain why. If you have doubts, share those too — and explain what you’re doing about them. Do that well, and your team won’t lose confidence. They’ll join you in figuring things out today.
Eric Sevareid (1912 – 1992): American author and CBS news journalist from 1939 to 1977. Learn more: https://en.wikipedia.org/wiki/Eric_Sevareid






