We often tell people we care for them but sometimes our actions contradict our words. We tell friends that we care but often won’t drop everything when their need is greatest. We tell employees they’re our most important assets but then cut hours and benefits when there are better (but harder) ways to protect or bolster the bottom line. In either case (and so many others), our actions don’t match the words we speak – and people see right through that. But until we accept that what we do has far greater impact than what we say we’ll have friends and employees that won’t really trust us. So don’t make a claim unless you’re prepared to back it up today.
Stephen Covey (1932 – 2012): American educator, author, businessman, and speaker. His most popular book is The 7 Habits of Highly Effective People.
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