brand (personal)
/brand/
Noun
1. The process of defining and promoting what you stand for as an individual, showcasing your unique qualities and expertise.
Personal branding is a relatively new phenomenon; like personal influencers, these were originally affiliated with social media. But people have started to integrate this with resumes when being considered for a job and reputations when moving in social circles. The purpose of a personal brand helps you stand out from the competition, build trust, establish authority, and attract opportunities that align with your values and goals. Key elements of a personal brand include skills and expertise, experiences and accomplishments, values, and one’s personality. These issues and elements have increasingly become associated with recruiting, career advancement, and building workplace relationships. When I was a kid, people that stood out like this were described as popular or referred to as a character – not in a derogatory sense but meant to spotlight an individual’s uniqueness. So, I suppose that with the amplification associated with social media, it’s only natural that one’s personal brand would be similarly amplified. Bottom line, people bring more of who they are into the workplace today and managers must fold these other personal attributes into how they manage both the individual and the teams they work with. Managers must still bring out the best in each of their employees and make sure they’re all engaged in the company’s and team’s objectives. With focus and consistency. Help each of your employees be who they are today.
Alex Malley (born 1960): Australian accountant and business executive who is currently the CEO of the Australian Chiropractors Association and the former chief executive of CPA Australia.
No comments:
Post a Comment