val·ued
/ˈvalyo͞od/
adjective
1. considered to be important or beneficial; cherished.
Today’s quote is so elementary – you’d think every business leader would get it and support programs that make employees feel valued. And avoid programs that make them question whether their employer values them. It’s not just about money, although paying a fair and competitive wage is important. It’s also about staffing – are there enough employees to be able to meet expectations – or are they asked to do more with less. It’s about supplies – having the right tools, and enough of them, to do the job. It’s about common-sense policies – ones that are positive, not punitive, and encourage catching people doing things right. It’s about managers who are trained to communicate effectively, coach employees to achieve their goals and aspirations, and practice emotional intelligence. And it’s about the countless other little things that show that you care, understand they’re there, and are fair. Remember to put some money where your mouth is – saying one thing and doing less is worse than doing nothing at all. Whatever it costs will be more than covered by the appreciated work of valued employees and the good will and loyalty of customers who feel the love. Again: this is about employee relations, and you should be investing in that all the time. Happy employees – those who truly feel cherished, will make happy customers today.
Sybil F. Stershic: Facilitator, author, speaker, and president of Quality Service Marketing, a consulting firm that helps clients improve employee and customer engagement.
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