‘Keep the Promise’ was Mirage Resorts’ mission statement – for guests and employees. When initially building that brand, large signage at the construction sites teased the public about what was to come. Making big and bold promises of beautiful spaces and amenities. The Mirage volcano foretold a Polynesian themed splendor that whetted the appetites of future visitors; same with the fountains at Bellagio. The anticipation drove marketing and recruiting excitement. Meanwhile, internal communications stressed that while a building might draw guests once, it was the promise of outstanding service that would keep them coming back. Brands making promises to customers, like management promises to employees create bonds that establish trust and loyalty. For employees, those promises included extensive job and professional training, career opportunities, an enlightened management style, and employee workspaces and dining rooms that rivaled guest décor and amenities. Because happy employees make happy guests. Today’s business environment is filled with competition for both, and because customers and employees can vote with their feet, it’s good business to consistently deliver on the promises made to them. It's been my experience, however, that while customers expect promises that are kept, employees are more wary based on mixed experiences they’ve had or heard about. Whatever business you’re in, it pays to make and keep meaningful promises to your employees today.
Bernard Kelvin Clive is a distinguished author, speaker, lecturer, and corporate trainer, recognized as Africa’s foremost authority on personal branding and digital publishing.






