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reative ideas
sometimes come in the middle of the night, but more often they’re forged in the
collaborative light of day. Because Wynn Resorts was a new company we had to
develop everything from the ground up: that included creating a culture where
everyone could have ideas and feel valued.
One example: an employee handbook that everyone would want to read, not
the kind they’d sign for and quickly forget. Our employee communications team
brought together people from throughout the organization for a brainstorming
session: they came up with a handbook based on the books for ‘Dummies’ format. That initial handbook was
written in a conversational style and included creative graphics and
interesting characters that provided colorful commentaries in the margins of
each page. It’s hard to think up something new by yourself: when given that
opportunity, work with your team to collect everyone’s best ideas. Two (or more) heads are always better than
one.
Sir Kenneth Robinson
(b. 1950): British author, speaker and international advisor on education
