These daily messages began as discussion starters for a luxury hotel pre‑opening, where leaders wanted their corporate values to guide daily behavior — not sit on a wall as abstract ideals. That’s the challenge many companies face: values are declared, but not operationalized.
To make values real, they must be embedded into the systems that shape how people work:
· Integrate into talent management: Use values in hiring, orientation, onboarding, job training, and performance reviews.
· Leader modeling: Employees believe what leaders do, not what they say.
· Reward and recognize: Celebrate employees who demonstrate values in action.
· Decision‑making: Use values as a filter for choices, trade‑offs, and priorities.
· Consistent communication: Reinforce values across multiple channels.
· Operational structure: Start meetings with a “value check‑in” to keep them alive.
Values should reflect a shared vision, not forced conformity. When referencing a value, explain why it matters in that moment. In training, describe the behaviors and outcomes you expect. Storytelling helps employees articulate what values mean to them and how they bring them to life.
Review and update your values: move beyond broad nouns like “Integrity” or “Innovation” by defining specific, observable behaviors — often in their own language (“We own it” instead of “Accountability”). Map out opportunities for managers and employees to use and live your values. This makes expectations clear and enforceable.
Values must evolve as the company evolves. Regularly reassess them with input from managers and employees to ensure alignment and relevance.
Help your people know exactly what they stand for today.
Alexander Hamilton (1755 – 1804): American military officer, statesman, Founding Father, the first U.S. secretary of the treasury, and founder America's first political party, the Federalist Party.





