are all kinds of places to eat in Brooklyn…some fancy, others cozy, and all
have their own style. Unique among them is a gourmet food cart that
makes all kinds of grilled cheese dishes – it’s called Food Freaks.
The guy unhooks his trailer next to park entrances and next thing you know
there’s a line of people waiting to eat. Sort of like the Mister
Softee trucks we all grew up with (and which are still around here).
On the one hand, it shows that good food is appreciated anywhere it’s
offered; on the other, this trailer is a testament to the entrepreneurial
spirit that you read so much about. It isn’t high tech - just a new
twist on a proven concept: people like unique food and settings.
But mostly, it recognizes the cravings we all have for the things we grew
up with, and felt comfortable with, and often long for. In this case,
it’s the ever popular grilled cheese sandwich; but in a broader sense its
comfort food. And comfort food - like family, traditions and memories
- is always appreciated.
This guy cooks and chats while serving the customers. No maitre’d, no fancy
menus, no fine linen or atmosphere – just a simple meal to eat as you
please. Everywhere we look there are so many examples of noveau this
and fancy that, and sometimes we forget that simple is better, that
straight-forward is appreciated, that anything good stands on its
own. Next time you’re fixing dinner or doing something for others,
make sure that the thing itself is good all by itself. Because if it
is, then you’ll have the basis for all the success you’ll ever need.
My message this week is about giving people what they want:
is a simple but powerful rule – always give people more than what they
expect to get.”
Nelson Boswell is an author of three books: Inner Peace, Inner Power, TA
for Busy People: How To Use Transactional Analysis at Home and at Work and
Successful Living Day by Day.
What’s your rule? I remember hearing Norman Schwarzkopf talk about
his Rule #13: “When given command, take charge.” And when you do take
charge, make sure that everything you do is more than others expect.
That doesn’t mean doing the unexpected – it means giving people what they
asked for, and then adding a little something extra that will increase
their appreciation. It can be how you greet them or say goodbye, or
giving a little extra on a task or report or project, or showing your
appreciation for the opportunity. In this fast-paced world, we all
expect to just get the minimum; but in a very competitive world, that
minimum effort won’t cut it. And if you want to do or create great
things, it takes that much more effort – you may have to learn more, you
may have to practice more, and you certainly will want to interact better
and more….because getting to great takes a great effort. Make that
your rule today!
I spent the last 30 years as a human resources practitioner and thought leader; for most of that time I was the HR guy for all of Steve Wynn's casinos worldwide. Currently I write (this blog and other motivational materials), lecture, and consult. I live in Las Vegas and the Adirondack Mountains in Upstate New York. I am an avid musician, hiker, canoeist and book enthusiast.