My keynote address to a group of Professional Club Marketing Managers the other day focused on the challenge of making the most of the jobs they have. They are responsible for attracting members to their clubs and, like most jobs, it’s better if everyone pitches in because ‘two heads are better than one’. Their strengths and skills can help others promote the overall success of their efforts: making sure external and internal communications are clear and catchy, teaching employees about the values promoted during membership drives that have to be followed thru on continually, and keeping the experience alive. Successful companies weave everyone’s efforts into a cohesive patchwork of skills and abilities and that their most successful people keep growing in ways that satisfy the organization and themselves: in fact, their HR partners could collaborate with and learn from them. Be proud of your professional growth, and remember that the best job for you is most often the one you have. Take the challenge to make it the one you want today.
Paula Scher (b. 1948): American graphic designer, painter and art educator in design